This was a promotional / interactive campaign from Three, relating to their involvement as sponsors of the Irish Football team. The concept was to create a platform (Armchair) for general football fans/punters to air their views on tactics & opinions relating to the Irish Team.

This was then created as a mobile unit that travelled the country collecting these opinions from various 'armchair managers' and the video footage was used online and on social media platforms.

At each Irish home match, the Aviva stadium players lounge was kitted out and became a live platform for this concept.